方太幸福家 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 方太幸福家’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 方太幸福家.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 方太幸福家

App Name : 方太幸福家

Logo

方太幸福家-SocialPeta

OS : Android

Network : 百度,全民小视频,今日头条

Developer : 宁波方太营销有限公司

Publisher : 今日头条,触宝电话,百度,糗事百科,戏曲多多,Blue Light Filter – Screen Dimmer for Eye Care,PPTV聚力视频,猎豹安全大师

Total creative ads during the time period : 114

Duration : 250

Popularity : 9,348

2. 方太幸福家’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 方太幸福家 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 方太幸福家 in the recent period. As of 2020-09-06, among the 方太幸福家‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 66.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 33.33%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 方太幸福家’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 70.46%,

今日头条’s proportion is 29.54%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, 方太幸福家‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 66.67%.

3. Top 3 Ad Creative Analysis of 方太幸福家

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 方太幸福家. We can see some advertising trends.

Top 1 Ad Creative of 方太幸福家

Ad Details :

Headline :国学热了这么久,还不知从哪部经典入手?11部经典核心要义送给你!

Text :

Top 2 Ad Creative of 方太幸福家

Ad Details :

Headline :越努力越焦虑?下载APP听心理课,过不焦虑的人生!

Text :

Top 3 Ad Creative of 方太幸福家

Ad Details :

Headline :越努力越焦虑?下载APP听心理课,过不焦虑的人生!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 118 81 81
Popularity 445 372 364
Dimensions 218 x 146 660 x 370 660 x 370
Creative Type Image Image Image
Network 百度
Related Ads 2 2 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 方太幸福家 in recent advertising is , and the main creative type is Image.

In conclusion: The above is a free 方太幸福家’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 方太幸福家, you can click the app name below to view related reports.