明日方舟 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 明日方舟’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 明日方舟.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 明日方舟

App Name : 明日方舟

Logo

明日方舟-SocialPeta

OS : iOS

Network : 哔哩哔哩,百度贴吧,今日头条

Developer : Shanghai Hypergryph Network Technology Co., Ltd.

Publisher : 百度,腾讯新闻-事实派的热点资讯阅读软件,腾讯视频-国庆献礼视频合集,知乎 - 有问题,上知乎,百度视频-电影电视剧视频播放器

Total creative ads during the time period : 722

Duration : 542

Popularity : 70,418

2. 明日方舟’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 明日方舟 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 明日方舟 in the recent period. As of 2020-09-07, among the 明日方舟‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 30.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 70.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 明日方舟’s the proportion of networks impressions are placed like this:

知乎’s proportion is 56.95%,

哔哩哔哩’s proportion is 43.05%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 明日方舟‘s network with the most ads is 哔哩哔哩 and its proportion is 60.0%.

3. Top 3 Ad Creative Analysis of 明日方舟

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 明日方舟. We can see some advertising trends.

Top 1 Ad Creative of 明日方舟

Ad Details :

Headline :165万已人预约!新游公测你要错过?

Text :明日方舟

Top 2 Ad Creative of 明日方舟

Ad Details :

Headline :明日方舟正式起航,“罗德岛”的战术头脑,你准备好了吗?

Text :

Top 3 Ad Creative of 明日方舟

Ad Details :

Headline :不容错过的策略塔防手游《明日方舟》来啦!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 317 179 179
Popularity 999 994 994
Dimensions 640 x 400 1140 x 640 1140 x 640
Creative Type Image Image Image
Network 哔哩哔哩 百度贴吧 百度贴吧
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 明日方舟 in recent advertising is 哔哩哔哩, and the main creative type is Image.

In conclusion: The above is a free 明日方舟’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 明日方舟, you can click the app name below to view related reports.