易车 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 易车’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 易车.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 易车

App Name : 易车

Logo

易车-SocialPeta

OS : Android

Network : 百度,腾讯社交广告(广点通),今日头条

Developer : 北京易车互动广告有限公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,百度,天天快报 - 腾讯兴趣阅读平台,QQ浏览器 - 腾讯王卡,全网免流量,中青看点,腾讯新闻,Blue Light Filter – Screen Dimmer for Eye Care,Perfect Piano

Total creative ads during the time period : 3,839

Duration : 1,678

Popularity : 372,487

2. 易车’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 易车 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 易车 in the recent period. As of 2020-09-07, among the 易车‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 53.85%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 46.15%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 易车’s the proportion of networks impressions are placed like this:

百度’s proportion is 75.9%,

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In the date of 2020-09-07, 易车‘s network with the most ads is 百度 and its proportion is 61.54%.

3. Top 3 Ad Creative Analysis of 易车

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 易车. We can see some advertising trends.

Top 1 Ad Creative of 易车

Ad Details :

Headline :2019年看车买车神器!汽车报价一键查看

Text :

Top 2 Ad Creative of 易车

Ad Details :

Headline :您的预算能买哪款车?不看永远不会知道,2019年看车买车神器

Text :

Top 3 Ad Creative of 易车

Ad Details :

Headline :上海车展买车便宜吗?12月1日最新资讯!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 253 251 223
Popularity 999 999 999
Dimensions 1280 x 720 1280 x 720 1280 x 720
Creative Type Video Video Video
Network 百度 百度 百度
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 易车 in recent advertising is 百度, and the main creative type is Video.

In conclusion: The above is a free 易车’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 易车, you can click the app name below to view related reports.