春秋航空 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 春秋航空’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 春秋航空.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 春秋航空

App Name : 春秋航空

Logo

春秋航空-SocialPeta

OS : iOS

Network : 百度,今日头条,腾讯社交广告(广点通)

Developer : Spring Airlines Co.,Ltd

Publisher : 今日头条

Total creative ads during the time period : 195

Duration : 1,378

Popularity : 3,387

2. 春秋航空’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 春秋航空 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 春秋航空 in the recent period. As of 2020-09-04, among the 春秋航空‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, 春秋航空’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, 春秋航空‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 春秋航空

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 春秋航空. We can see some advertising trends.

Top 1 Ad Creative of 春秋航空

Ad Details :

Headline :春秋航空国内直飞,航线覆盖广,机票99元起,限时抢购!

Text :

Top 2 Ad Creative of 春秋航空

Ad Details :

Headline :春秋航空国内直飞,航线覆盖广,机票99元起,限时抢购!

Text :

Top 3 Ad Creative of 春秋航空

Ad Details :

Headline :春秋航空国内直飞,航线覆盖广,机票99元起,限时抢购!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 55 55 54
Popularity 352 207 193
Dimensions 640 x 300 640 x 300 640 x 300
Creative Type Image Image Image
Network UC头条 UC头条 UC头条
Related Ads 1 2 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 春秋航空 in recent advertising is UC头条, and the main creative type is Image.

In conclusion: The above is a free 春秋航空’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 春秋航空, you can click the app name below to view related reports.