智慧记 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 智慧记’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 智慧记.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 智慧记

App Name : 智慧记

Logo

智慧记-SocialPeta

OS : Android

Network : 今日头条,腾讯社交广告(广点通),火山小视频

Developer : 金蝶智慧科技(深圳)有限公司

Publisher : 西瓜视频

Total creative ads during the time period : 16

Duration : 1,141

Popularity : 481

2. 智慧记’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 智慧记 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 智慧记 in the recent period. As of 2020-08-31, among the 智慧记‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, 智慧记’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, 智慧记‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 智慧记

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 智慧记. We can see some advertising trends.

Top 1 Ad Creative of 智慧记

Ad Details :

Headline :忙到没时间喝水?试试智慧记进销存,解救开店做生意的你!

Text :

Top 2 Ad Creative of 智慧记

Ad Details :

Headline :小本生意也要智慧经营,智慧记进销存基础功能全免费

Text :

Top 3 Ad Creative of 智慧记

Ad Details :

Headline :摆地摊就用智慧记,销售开单、库存管理、收银记账,免费使用!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 32 10 1
Popularity 73 61 51
Dimensions 640 x 360 960 x 540 960 x 540
Creative Type Image Image Image
Network 今日头条 今日头条 西瓜视频
Related Ads 2 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 智慧记 in recent advertising is 今日头条, and the main creative type is Image.

In conclusion: The above is a free 智慧记’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 智慧记, you can click the app name below to view related reports.