智汇天气 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 智汇天气’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 智汇天气.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 智汇天气

App Name : 智汇天气

Logo

智汇天气-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),头条穿山甲,快手

Developer : 广州岸边网络科技有限公司

Publisher : 糗事百科,汉语词典,同桌大作战,PPTV聚力视频

Total creative ads during the time period : 39

Duration : 96

Popularity : 2,339

2. 智汇天气’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 智汇天气 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 智汇天气 in the recent period. As of 2020-09-07, among the 智汇天气‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 智汇天气’s the proportion of networks impressions are placed like this:

快手’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 智汇天气‘s network with the most ads is 快手 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 智汇天气

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 智汇天气. We can see some advertising trends.

Top 1 Ad Creative of 智汇天气

Ad Details :

Headline :本区未来15日天气,精准预报几点几分下雨,提前预知

Text :本区未来15日天气,精准预报几点几分下雨,提前预知

Top 2 Ad Creative of 智汇天气

Ad Details :

Headline :可以定时语音播报天气的软件

Text :新的天气预报已更新,天气预报精确到分,轻触下载

Top 3 Ad Creative of 智汇天气

Ad Details :

Headline :可以定时语音播报天气的软件

Text :新的天气预报已更新,天气预报精确到分,轻触下载

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 25 19 19
Popularity 122 101 100
Dimensions 1280 x 720 1332 x 750 1332 x 750
Creative Type Image Video Video
Network 头条穿山甲 腾讯社交广告(广点通)
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 智汇天气 in recent advertising is 头条穿山甲, and the main creative type is Image.

In conclusion: The above is a free 智汇天气’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 智汇天气, you can click the app name below to view related reports.