柚米租房 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 柚米租房’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 柚米租房.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 柚米租房

App Name : 柚米租房

Logo

柚米租房-SocialPeta

OS : iOS

Network : 腾讯社交广告(广点通),网易新闻,百度

Developer : Shanghai Lingyu Apartment Management Co., Ltd.

Publisher : 百度,我想当皇上,天天快报-年度成长最快的个性阅读智能推荐资讯软件

Total creative ads during the time period : 10

Duration : 362

Popularity : 507

2. 柚米租房’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 柚米租房 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 柚米租房 in the recent period. As of 2020-09-07, among the 柚米租房‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 柚米租房’s the proportion of networks impressions are placed like this:

网易新闻’s proportion is 52.92%,

腾讯社交广告(广点通)’s proportion is 23.54%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 柚米租房‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of 柚米租房

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 柚米租房. We can see some advertising trends.

Top 1 Ad Creative of 柚米租房

Ad Details :

Headline :首月租房只需5折,限7天!速抢

Text :

Top 2 Ad Creative of 柚米租房

Ad Details :

Headline :本区附近租房哪里便宜?下载“柚米寓APP”,好房等你来约看

Text :下载领优惠抵用券

Top 3 Ad Creative of 柚米租房

Ad Details :

Headline :在杭州租房就上柚米寓app!专业服务,省心省力!

Text :下载领优惠抵用券

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 51 51 51
Dimensions 1280 x 720 1140 x 640 1140 x 640
Creative Type Image Image Image
Network 网易新闻 百度
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 柚米租房 in recent advertising is 网易新闻, and the main creative type is Image.

In conclusion: The above is a free 柚米租房’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 柚米租房, you can click the app name below to view related reports.