楽天マガジン Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 楽天マガジン’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 楽天マガジン.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 楽天マガジン

App Name : 楽天マガジン

Logo

楽天マガジン-SocialPeta

OS : iOS

Network : Facebook,Twitter,Yahoo! Japan

Developer : Rakuten, Inc.

Publisher : MP3 Quran- Aboubakar Shatri,天气预报-最好用的天气预报工具,Recette365.com

Total creative ads during the time period : 368

Duration : 1,129

Popularity : 28,868

2. 楽天マガジン’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 楽天マガジン in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 楽天マガジン in the recent period. As of 2020-09-07, among the 楽天マガジン‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 31.25%, Carousel category’s proportion is 68.75%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 楽天マガジン’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 74.9%,

Yahoo! Japan’s proportion is 17.18%,

Instagram’s proportion is 7.91%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 楽天マガジン‘s network with the most ads is Facebook and its proportion is 75.0%.

3. Top 3 Ad Creative Analysis of 楽天マガジン

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 楽天マガジン. We can see some advertising trends.

Top 1 Ad Creative of 楽天マガジン

Ad Details :

Headline :今日から31日間0円おためし!

Text :\ヒマな人必見!/ ☑あの有名雑誌の最新号雑誌も ☑PC、スマホ、タブレットで読み放題 ☑さらに!楽天ポイントも使える

Top 2 Ad Creative of 楽天マガジン

Ad Details :

Headline :今日から31日間0円おためし!

Text :  

Top 3 Ad Creative of 楽天マガジン

Ad Details :

Headline :今日から31日間0円おためし!

Text :  

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 79 38 37
Popularity 242 204 196
Dimensions 1200 x 628 1200 x 628 320 x 400
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 2 1 1
Countries Japan,Vietnam Japan Japan
Language Japanese Japanese Japanese

Through the above analysis, we can see that the most effective channel for 楽天マガジン in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free 楽天マガジン’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 楽天マガジン, you can click the app name below to view related reports.