欢乐走 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 欢乐走’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 欢乐走.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 欢乐走

App Name : 欢乐走

Logo

欢乐走-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),今日头条,头条穿山甲

Developer : 鹰隼信息科技(宁波)有限公司上海分公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,成语消消消,熊猫四川麻将,糗事百科,Bubble Shooter,成语消消消,单田芳评书,守护球球

Total creative ads during the time period : 1,456

Duration : 383

Popularity : 84,357

2. 欢乐走’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 欢乐走 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 欢乐走 in the recent period. As of 2020-09-07, among the 欢乐走‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 95.74%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 4.26%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 欢乐走’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 49.23%,

快手’s proportion is 8.58%,

趣头条’s proportion is 0.62%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 欢乐走‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 46.81%.

3. Top 3 Ad Creative Analysis of 欢乐走

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 欢乐走. We can see some advertising trends.

Top 1 Ad Creative of 欢乐走

Ad Details :

Headline :签到就能赢手机,赶紧试试

Text :老婆抽手机不花钱,原来是用了欢乐走,免费领了个大牌手机!

Top 2 Ad Creative of 欢乐走

Ad Details :

Headline :给我20秒,教你领到免费手机

Text :今日下载欢乐走,不用集碎片,登录签到就能抽华为Mate30

Top 3 Ad Creative of 欢乐走

Ad Details :

Headline :给我20秒,教你领到免费手机

Text :今日下载欢乐走,不用集碎片,登录签到就能抽华为Mate30

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 113 104 104
Popularity 397 350 350
Dimensions 1332 x 750 750 x 1332 750 x 1332
Creative Type Video Video Video
Network 腾讯社交广告(广点通) 腾讯社交广告(广点通)
Related Ads 2 2 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 欢乐走 in recent advertising is 腾讯社交广告(广点通), and the main creative type is Video.

In conclusion: The above is a free 欢乐走’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 欢乐走, you can click the app name below to view related reports.