水母 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 水母’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 水母.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 水母

App Name : 水母

Logo

水母-SocialPeta

OS : Android

Network : 快手,腾讯社交广告(广点通),今日头条

Developer : 北京弹幕网络科技有限公司

Publisher :

Total creative ads during the time period : 46

Duration : 236

Popularity : 3,293

2. 水母’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 水母 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 水母 in the recent period. As of 2020-08-28, among the 水母‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-28, 水母’s the proportion of networks impressions are placed like this:

快手’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-28, 水母‘s network with the most ads is 快手 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 水母

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 水母. We can see some advertising trends.

Top 1 Ad Creative of 水母

Ad Details :

Headline :还想看有趣漫画小视频吗?快来下载水母App,免费看更多吧!

Text :

Top 2 Ad Creative of 水母

Ad Details :

Headline :还想看有趣漫画小视频吗?快来下载水母App,免费看更多吧!

Text :

Top 3 Ad Creative of 水母

Ad Details :

Headline :水母

Text :皇叔狂追女主,女主逃避不敢面对!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 160 9 4
Popularity 968 68 57
Dimensions 720 x 1280 720 x 1280 750 x 1332
Creative Type Video Video Video
Network 快手 快手
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 水母 in recent advertising is 快手, and the main creative type is Video.

In conclusion: The above is a free 水母’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 水母, you can click the app name below to view related reports.