淘集集 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 淘集集’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 淘集集.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 淘集集

App Name : 淘集集

Logo

淘集集-SocialPeta

OS : Android

Network : 今日头条,腾讯社交广告(广点通),火山小视频

Developer : 上海欢兽实业有限公司

Publisher : 喜马拉雅FM,周公解梦,WPS Office - Word, Docs, PDF, Note, Slide Sheet,暴风影音视频播放器,宝宝巴士,聊天女仆,迅雷,最美锁屏,铃声多多

Total creative ads during the time period : 7,654

Duration : 739

Popularity : 495,862

2. 淘集集’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 淘集集 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 淘集集 in the recent period. As of 2020-08-18, among the 淘集集‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-18, 淘集集’s the proportion of networks impressions are placed like this:

趣头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-18, 淘集集‘s network with the most ads is 趣头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 淘集集

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 淘集集. We can see some advertising trends.

Top 1 Ad Creative of 淘集集

Ad Details :

Headline :买纸巾上淘集集,买多少,返多少!

Text :

Top 2 Ad Creative of 淘集集

Ad Details :

Headline :买零食上淘集集,买多少,返多少!

Text :

Top 3 Ad Creative of 淘集集

Ad Details :

Headline :买一车衣服还不到50块钱?

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 133 131 139
Popularity 946 929 925
Dimensions 620 x 310 620 x 310 1280 x 720
Creative Type Image Image Video
Network 搜狗浏览器 搜狗浏览器
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 淘集集 in recent advertising is 搜狗浏览器, and the main creative type is Image.

In conclusion: The above is a free 淘集集’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 淘集集, you can click the app name below to view related reports.