火山直播 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 火山直播’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 火山直播.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 火山直播
App Name : 火山直播
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,WIFI万能钥匙
Developer : 北京微播视界科技有限公司
Publisher : 触宝电话,周公解梦,东方头条,WTV影视大全,铃声多多,Perfect Piano,今日影视大全,DJ多多
Total creative ads during the time period : 35,260
Duration : 1,399
Popularity : 1,555,231
2. 火山直播’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 火山直播 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 火山直播 in the recent period. As of 2020-09-07, among the 火山直播‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 10.64%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 89.36%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 火山直播’s the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）’s proportion is 38.93%,
WIFI万能钥匙’s proportion is 21.77%,
金山联盟’s proportion is 0.23%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, 火山直播‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 39.36%.
3. Top 3 Ad Creative Analysis of 火山直播
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 火山直播. We can see some advertising trends.
Top 1 Ad Creative of 火山直播
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Top 2 Ad Creative of 火山直播
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Top 3 Ad Creative of 火山直播
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Basic Info of Top 3 Ad Creative
|Dimensions||1280 x 720||648 x 360||690 x 360|
Through the above analysis, we can see that the most effective channel for 火山直播 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 火山直播’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 火山直播, you can click the app name below to view related reports.