爱奇艺知识 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 爱奇艺知识’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 爱奇艺知识.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 爱奇艺知识

App Name : 爱奇艺知识

Logo

爱奇艺知识-SocialPeta

OS : Android

Network : 百度,全民小视频,爱奇艺

Developer : 北京爱奇艺科技有限公司

Publisher : 百度,百度

Total creative ads during the time period : 98

Duration : 257

Popularity : 5,617

2. 爱奇艺知识’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 爱奇艺知识 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 爱奇艺知识 in the recent period. As of 2020-08-02, among the 爱奇艺知识‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-02, 爱奇艺知识’s the proportion of networks impressions are placed like this:

爱奇艺’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-02, 爱奇艺知识‘s network with the most ads is 爱奇艺 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 爱奇艺知识

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 爱奇艺知识. We can see some advertising trends.

Top 1 Ad Creative of 爱奇艺知识

Ad Details :

Headline :解密背后的真实历史事件,鲜为人知的背景娓娓道来

Text :

Top 2 Ad Creative of 爱奇艺知识

Ad Details :

Headline :解密背后的真实历史事件,鲜为人知的背景娓娓道来

Text :

Top 3 Ad Creative of 爱奇艺知识

Ad Details :

Headline :爱奇艺知识

Text :解密背后的真实历史事件,鲜为人知的背景娓娓道来

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 16 16 16
Popularity 91 90 89
Dimensions 1140 x 640 1140 x 640 1140 x 640
Creative Type Image Image Image
Network 百度 全民小视频
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 爱奇艺知识 in recent advertising is , and the main creative type is Image.

In conclusion: The above is a free 爱奇艺知识’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 爱奇艺知识, you can click the app name below to view related reports.