率土之滨 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 率土之滨’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 率土之滨.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 率土之滨

App Name : 率土之滨

Logo

率土之滨-SocialPeta

OS : iOS

Network : 今日头条,抖音短视频,网易新闻

Developer : Hangzhou NetEase Leihuo Technology Co., Ltd.

Publisher : 抖音短视频,百度,今日头条,西瓜视频,火山小视频 - 就是好看,抖音短视频

Total creative ads during the time period : 4,553

Duration : 1,706

Popularity : 540,650

2. 率土之滨’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 率土之滨 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 率土之滨 in the recent period. As of 2020-09-06, among the 率土之滨‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 率土之滨’s the proportion of networks impressions are placed like this:

百度’s proportion is 40.91%,

抖音短视频’s proportion is 15.87%,

今日头条’s proportion is 2.31%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, 率土之滨‘s network with the most ads is 抖音短视频 and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of 率土之滨

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 率土之滨. We can see some advertising trends.

Top 1 Ad Creative of 率土之滨

Ad Details :

Headline :网易真的是下血本了!1296万大地图,225万格沙盘大世界!

Text :

Top 2 Ad Creative of 率土之滨

Ad Details :

Headline :网易真的是下血本了!1296万大地图,225万格沙盘大世界!

Text :

Top 3 Ad Creative of 率土之滨

Ad Details :

Headline :你以为的率土之滨VS真实的率土之滨!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 202 202 221
Popularity 997 997 997
Dimensions 1280 x 720 1280 x 720 1280 x 720
Creative Type Video Video Video
Network 百度 抖音短视频
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 率土之滨 in recent advertising is 百度, and the main creative type is Video.

In conclusion: The above is a free 率土之滨’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 率土之滨, you can click the app name below to view related reports.