王者荣耀 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 王者荣耀’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 王者荣耀.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 王者荣耀
App Name : 王者荣耀
Logo：
OS : iOS
Network : 腾讯社交广告（广点通）,微博,今日头条
Developer : Shenzhen Tencent Computer Systems Company Limited
Publisher : 天天快报 - 腾讯兴趣阅读平台,百度视频-电影电视剧视频播放器,西瓜视频,优酷视频-在远方精彩呈现,天天快报-年度成长最快的个性阅读智能推荐资讯软件,趣头条,QQ浏览器 - 腾讯王卡，全网免流量,中華萬年曆-行事曆黃曆天氣
Total creative ads during the time period : 701
Duration : 1,705
Popularity : 57,571
2. 王者荣耀’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 王者荣耀 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 王者荣耀 in the recent period. As of 2020-09-07, among the 王者荣耀‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 王者荣耀’s the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）’s proportion is 39.33%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, 王者荣耀‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of 王者荣耀
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 王者荣耀. We can see some advertising trends.
Top 1 Ad Creative of 王者荣耀
Ad Details ：
Headline ：王者荣耀夏日新版【稷下行】登场！福利好礼送不停！
Text ：
Top 2 Ad Creative of 王者荣耀
Ad Details ：
Headline ：与我为伍，彼此守护，即刻开战
Text ：
Top 3 Ad Creative of 王者荣耀
Ad Details ：
Headline ：超多地图，精美皮肤，你想要的一次满足
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 115 | 54 | 52 |
| Popularity | 421 | 317 | 298 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 网易新闻 | 西瓜视频 | 西瓜视频 |
| Related Ads | 2 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 王者荣耀 in recent advertising is 网易新闻, and the main creative type is Image.
In conclusion: The above is a free 王者荣耀’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 王者荣耀, you can click the app name below to view related reports.