玩吧 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 玩吧’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 玩吧.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 玩吧
App Name : 玩吧
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,西瓜视频,WIFI万能钥匙
Developer : 北京默契破冰科技有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,QQ浏览器 - 腾讯王卡，全网免流量,Blue Light Filter – Screen Dimmer for Eye Care,聊天女仆,ins图片下载器,Photo Editor - FotoRus
Total creative ads during the time period : 398
Duration : 1,134
Popularity : 29,436
2. 玩吧’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 玩吧 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 玩吧 in the recent period. As of 2020-09-07, among the 玩吧‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 玩吧’s the proportion of networks impressions are placed like this:
快手’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, 玩吧‘s network with the most ads is 快手 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 玩吧
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 玩吧. We can see some advertising trends.
Top 1 Ad Creative of 玩吧
Ad Details ：
Headline ：玩吧-噜噜喵
Text ：玩吧-噜噜喵，轻松一键养猫！快领个虚拟小可爱吧！
Top 2 Ad Creative of 玩吧
Ad Details ：
Headline ：玩吧-边玩游戏边交友
Text ：
Top 3 Ad Creative of 玩吧
Ad Details ：
Headline ：高校互坑欢乐多！看看你是灵魂画师还是娱乐画家
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 30 | 27 | 43 |
| Popularity | 146 | 133 | 122 |
| Dimensions | 720 x 1280 | 720 x 1280 | 1000 x 560 |
| Creative Type | Video | Video | Image |
| Network | 火山小视频 | 西瓜视频 | |
| Related Ads | 1 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 玩吧 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 玩吧’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 玩吧, you can click the app name below to view related reports.