生活圈 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 生活圈’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 生活圈.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 生活圈

App Name : 生活圈

Logo

生活圈-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),今日头条,小米浏览器

Developer : 北京简网生活圈科技有限公司

Publisher : 极速清理大师,极速清理管家轻量版,猎豹安全大师,触宝电话,周公解梦,快看影视大全,懂球帝 - 足球迷神器(足球、直播、体育、足彩、足球比分),开心跳一跳,鲁大师安卓版

Total creative ads during the time period : 48

Duration : 346

Popularity : 2,442

2. 生活圈’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 生活圈 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 生活圈 in the recent period. As of 2020-09-07, among the 生活圈‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 生活圈’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 生活圈‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 生活圈

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 生活圈. We can see some advertising trends.

Top 1 Ad Creative of 生活圈

Ad Details :

Headline :菏泽招聘!一大批急聘岗位等你来,快速上岗,高薪包吃住!

Text :

Top 2 Ad Creative of 生活圈

Ad Details :

Headline :新鲜资讯,热点头条,抢先看

Text :身边事,早知道!下载潍坊生活圈,了解潍坊大小事

Top 3 Ad Creative of 生活圈

Ad Details :

Headline :新鲜资讯,热点头条,抢先看

Text :身边事,早知道!下载南阳生活圈,了解南阳大小事

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 5 1 1
Popularity 55 51 51
Dimensions 720 x 1280 1280 x 720 1280 x 720
Creative Type Video Image Image
Network 火山小视频 腾讯社交广告(广点通)
Related Ads 2 1 1
Countries China,Singapore,Malaysia
Language NA NA Chinese (Simplified)

Through the above analysis, we can see that the most effective channel for 生活圈 in recent advertising is 火山小视频, and the main creative type is Video.

In conclusion: The above is a free 生活圈’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 生活圈, you can click the app name below to view related reports.