百年人寿 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 百年人寿’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 百年人寿.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 百年人寿

App Name : 百年人寿

Logo

百年人寿-SocialPeta

OS : Android

Network : 今日头条,腾讯社交广告(广点通),西瓜视频

Developer : 百年人寿保险股份有限公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,QQ浏览器 - 腾讯王卡,全网免流量,百度,今日头条,网易新闻

Total creative ads during the time period : 122

Duration : 331

Popularity : 10,923

2. 百年人寿’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 百年人寿 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 百年人寿 in the recent period. As of 2020-09-06, among the 百年人寿‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 百年人寿’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, 百年人寿‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 百年人寿

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 百年人寿. We can see some advertising trends.

Top 1 Ad Creative of 百年人寿

Ad Details :

Headline :百年人寿

Text :在武汉买什么重疾险合适?试试百年人寿康惠保,马上测算费用

Top 2 Ad Creative of 百年人寿

Ad Details :

Headline :百年人寿

Text :在武汉买什么重疾险合适?试试百年人寿康惠保,马上测算费用

Top 3 Ad Creative of 百年人寿

Ad Details :

Headline :为什么要买保险?这款重疾险保155种疾病,保障至终身!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 68 68 71
Popularity 482 470 463
Dimensions 1000 x 560 1000 x 560 172 x 120
Creative Type Image Image Image
Network 腾讯社交广告(广点通) QQ浏览器
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 百年人寿 in recent advertising is 腾讯社交广告(广点通), and the main creative type is Image.

In conclusion: The above is a free 百年人寿’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 百年人寿, you can click the app name below to view related reports.