知心天气 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 知心天气’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 知心天气.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 知心天气

App Name : 知心天气

Logo

知心天气-SocialPeta

OS : Android

Network : 今日头条,西瓜视频,火山小视频

Developer : 上海绪津信息技术有限公司

Publisher : 百度,中青看点,天天快报-年度成长最快的个性阅读智能推荐资讯软件,米尔军事,今日头条,抖音短视频,糗事百科,最右

Total creative ads during the time period : 423

Duration : 314

Popularity : 24,781

2. 知心天气’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 知心天气 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 知心天气 in the recent period. As of 2020-08-31, among the 知心天气‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, 知心天气’s the proportion of networks impressions are placed like this:

头条穿山甲’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-31, 知心天气‘s network with the most ads is 头条穿山甲 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 知心天气

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 知心天气. We can see some advertising trends.

Top 1 Ad Creative of 知心天气

Ad Details :

Headline :知心天气

Text :雄县几点几分会下雨?精准预报15天天气,超准

Top 2 Ad Creative of 知心天气

Ad Details :

Headline :本区15天气预报,精准预报到几点几分下雨,分时段!

Text :本区15天气预报,精准预报到几点几分下雨,分时段!

Top 3 Ad Creative of 知心天气

Ad Details :

Headline :知心天气

Text :洛浦降水早知道,立即查看未来15日天气情况!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 58 52 52
Popularity 356 301 202
Dimensions 1280 x 720 1280 x 720 375 x 604
Creative Type Video Image Image
Network 火山小视频 头条穿山甲 火山小视频
Related Ads 1 1 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 知心天气 in recent advertising is 火山小视频, and the main creative type is Video.

In conclusion: The above is a free 知心天气’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 知心天气, you can click the app name below to view related reports.