神都夜行录 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 神都夜行录’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 神都夜行录.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 神都夜行录

App Name : 神都夜行录

Logo

神都夜行录-SocialPeta

OS : iOS

Network : 网易新闻,今日头条,抖音短视频

Developer : Hangzhou NetEase Leihuo Technology Co., Ltd.

Publisher : 抖音短视频,Vehicle & Weapon Mods FREE - Best Pocket Wiki & Tools for Minecraft PC Edition,Fidget Spin,我的世界盒子 - 免费中文版手机口袋游戏皮肤制作器多玩独家攻略,Realm Grinder,我們相距十萬光年,Mega Meltdown Dash

Total creative ads during the time period : 2,069

Duration : 702

Popularity : 247,360

2. 神都夜行录’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 神都夜行录 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 神都夜行录 in the recent period. As of 2020-08-21, among the 神都夜行录‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-21, 神都夜行录’s the proportion of networks impressions are placed like this:

西瓜视频’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-21, 神都夜行录‘s network with the most ads is 西瓜视频 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 神都夜行录

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 神都夜行录. We can see some advertising trends.

Top 1 Ad Creative of 神都夜行录

Ad Details :

Headline :神都夜行录

Text :网易耗时2年耗资过亿匠心打造手游《神都夜行录》!

Top 2 Ad Creative of 神都夜行录

Ad Details :

Headline :网易 神都夜行录

Text :网易新概念妖灵大作《神都夜行录》终于来啦!

Top 3 Ad Creative of 神都夜行录

Ad Details :

Headline :网易 神都夜行录

Text :网易新概念妖灵大作《神都夜行录》终于来啦!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 362 344 306
Popularity 999 995 989
Dimensions 720 x 1280 640 x 360 580 x 326
Creative Type Video Video Video
Network 抖音短视频 抖音短视频 西瓜视频
Related Ads 3 2 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 神都夜行录 in recent advertising is 抖音短视频, and the main creative type is Video.

In conclusion: The above is a free 神都夜行录’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 神都夜行录, you can click the app name below to view related reports.