穿山甲 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 穿山甲’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 穿山甲.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 穿山甲
App Name : 穿山甲
OS : iOS
Network : 趣头条,网易新闻,爱奇艺
Developer : LE TUI NETWORK
Total creative ads during the time period : 148
Duration : 5
Popularity : 7,522
2. 穿山甲’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 穿山甲 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 穿山甲 in the recent period. As of 2020-09-07, among the 穿山甲‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 21.05%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 78.95%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 穿山甲’s the proportion of networks impressions are placed like this:
趣头条’s proportion is 90.08%,
网易新闻’s proportion is 5.49%,
爱奇艺’s proportion is 1.8%,
火山小视频’s proportion is 1.8%,
今日头条’s proportion is 0.84%.
In the date of 2020-09-07, 穿山甲‘s network with the most ads is 趣头条 and its proportion is 89.47%.
3. Top 3 Ad Creative Analysis of 穿山甲
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 穿山甲. We can see some advertising trends.
Top 1 Ad Creative of 穿山甲
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Top 2 Ad Creative of 穿山甲
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Top 3 Ad Creative of 穿山甲
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Basic Info of Top 3 Ad Creative
|Dimensions||600 x 300||456 x 300||456 x 300|
Through the above analysis, we can see that the most effective channel for 穿山甲 in recent advertising is 爱奇艺, and the main creative type is Image.
In conclusion: The above is a free 穿山甲’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 穿山甲, you can click the app name below to view related reports.