网易云音乐 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 网易云音乐’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 网易云音乐.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 网易云音乐

App Name : 网易云音乐

Logo

网易云音乐-SocialPeta

OS : Android

Network : WIFI万能钥匙,快手,知乎

Developer : 杭州网易云音乐科技有限公司

Publisher :

Total creative ads during the time period : 184

Duration : 1,377

Popularity : 8,920

2. 网易云音乐’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 网易云音乐 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 网易云音乐 in the recent period. As of 2020-09-07, among the 网易云音乐‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 20.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 80.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 网易云音乐’s the proportion of networks impressions are placed like this:

快手’s proportion is 97.63%,

WIFI万能钥匙’s proportion is 2.37%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 网易云音乐‘s network with the most ads is 快手 and its proportion is 80.0%.

3. Top 3 Ad Creative Analysis of 网易云音乐

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 网易云音乐. We can see some advertising trends.

Top 1 Ad Creative of 网易云音乐

Ad Details :

Headline :听歌就用网易云,海量流行音乐等你来听,快来下载网易云音乐吧.

Text :

Top 2 Ad Creative of 网易云音乐

Ad Details :

Headline :90后最爱的歌,快来下载网易云音乐收听吧!

Text :90后最爱的歌,快来下载网易云音乐收听吧!

Top 3 Ad Creative of 网易云音乐

Ad Details :

Headline :帅哥,这个视频的bgm网易云音乐都有~

Text :广告

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 31 24 26
Popularity 153 125 85
Dimensions 1440 x 853 1440 x 853 1280 x 720
Creative Type Image Image Image
Network 快手 知乎 WIFI万能钥匙
Related Ads 1 1 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 网易云音乐 in recent advertising is 快手, and the main creative type is Image.

In conclusion: The above is a free 网易云音乐’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 网易云音乐, you can click the app name below to view related reports.