网易新闻 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 网易新闻’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 网易新闻.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 网易新闻

App Name : 网易新闻

Logo

网易新闻-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),网易新闻,今日头条

Developer : 网易传媒科技(北京)有限公司

Publisher : 糗事百科,Subway Surfers

Total creative ads during the time period : 18,639

Duration : 1,739

Popularity : 317,285

2. 网易新闻’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 网易新闻 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 网易新闻 in the recent period. As of 2020-09-07, among the 网易新闻‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 网易新闻’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 70.91%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 网易新闻‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 53.7%.

3. Top 3 Ad Creative Analysis of 网易新闻

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 网易新闻. We can see some advertising trends.

Top 1 Ad Creative of 网易新闻

Ad Details :

Headline :网易新闻(官方)

Text :胎儿怀在前壁和后壁可不是小事,还关乎宝宝的安全,孕妈别大意

Top 2 Ad Creative of 网易新闻

Ad Details :

Headline :网易新闻(官方)

Text :这3种花是“劳模”,天越冷越爱开,花多得让人嫌弃!

Top 3 Ad Creative of 网易新闻

Ad Details :

Headline :网易新闻(官方)

Text :出嫁后的女儿和成家的儿子,在父母眼里有啥差别?不是一般的大

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 249 249 265
Popularity 999 999 999
Dimensions 1280 x 720 1280 x 720 1280 x 720
Creative Type Image Image Image
Network 腾讯社交广告(广点通) 腾讯社交广告(广点通) 腾讯社交广告(广点通)
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 网易新闻 in recent advertising is 腾讯社交广告(广点通), and the main creative type is Image.

In conclusion: The above is a free 网易新闻’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 网易新闻, you can click the app name below to view related reports.