美国之音 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 美国之音’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 美国之音.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 美国之音

App Name : 美国之音

Logo

美国之音-SocialPeta

OS : Android

Network : Twitter

Developer : VOA (Voice of America)

Publisher :

Total creative ads during the time period : 12

Duration : 120

Popularity : 646

2. 美国之音’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 美国之音 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 美国之音 in the recent period. As of 2020-08-10, among the 美国之音‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-10, 美国之音’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-10, 美国之音‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 美国之音

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 美国之音. We can see some advertising trends.

Top 1 Ad Creative of 美国之音

Ad Details :

Headline :

Text :意大利的一对新人星期六(4/11)在首都罗马一间教堂举行了一场特别的婚礼。新郎阿尔曼多和新娘塔缇亚娜一年前就定好了婚期,虽然新冠疫情不期而至,两人仍在获得当局的批准后按原计划举行婚礼。尽管家人未能到场祝福,但两人还是很高兴,并希望疫情早点过去。 https://t.co/WvgweovhGB

Top 2 Ad Creative of 美国之音

Ad Details :

Headline :

Text :意大利的一对新人星期六(4/11)在首都罗马一间教堂举行了一场特别的婚礼。新郎阿尔曼多和新娘塔缇亚娜一年前就定好了婚期,虽然新冠疫情不期而至,两人仍在获得当局的批准后按原计划举行婚礼。尽管家人未能到场祝福,但两人还是很高兴,并希望疫情早点过去。 https://t.co/WvgweovhGB

Top 3 Ad Creative of 美国之音

Ad Details :

Headline :

Text :“希望今天的听证可以让我们开始澄清一些法律意见,看政治审查应该继续还是停止,”香港民主人士黄之锋星期五(8/7)说,“是时候让世界知道北京的统治依靠的是强权压迫而不是法治。” 黄之锋和其他民主人士在近年的选举中不断被取消资格,他为此申请司法复核,希望法院裁决针对候选人的政治审查是否应停止。 https://t.co/CUnFYKiDBu

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 57 57 56
Dimensions 848 x 480 848 x 480 720 x 720
Creative Type Video Video Video
Network Twitter Twitter Twitter
Related Ads 1 1 1
Countries Singapore,Malaysia,China China,Malaysia,Singapore
Language Chinese (Simplified) Chinese (Simplified) NA

Through the above analysis, we can see that the most effective channel for 美国之音 in recent advertising is Twitter, and the main creative type is Video.

In conclusion: The above is a free 美国之音’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 美国之音, you can click the app name below to view related reports.