腾讯地图 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 腾讯地图’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 腾讯地图.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 腾讯地图

App Name : 腾讯地图

Logo

腾讯地图-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),今日头条,西瓜视频

Developer : 腾讯公司

Publisher : 同桌大作战,段子头条,天天快报-年度成长最快的个性阅读智能推荐资讯软件,Walk Band - Multitracks Music,Perfect Piano,WTV影视大全,最美锁屏,视频贺卡

Total creative ads during the time period : 756

Duration : 1,865

Popularity : 44,290

2. 腾讯地图’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 腾讯地图 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 腾讯地图 in the recent period. As of 2020-09-06, among the 腾讯地图‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 腾讯地图’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 71.57%,

头条穿山甲’s proportion is 14.22%,

腾讯社交广告(广点通)’s proportion is 7.11%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, 腾讯地图‘s network with the most ads is 今日头条 and its proportion is 71.43%.

3. Top 3 Ad Creative Analysis of 腾讯地图

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 腾讯地图. We can see some advertising trends.

Top 1 Ad Creative of 腾讯地图

Ad Details :

Headline :不花钱!零延迟!更迅猛!公交驾车步骑导航,四大场景全覆盖!

Text :不花钱!零延迟!更迅猛!公交驾车步骑导航,四大场景全覆盖!

Top 2 Ad Creative of 腾讯地图

Ad Details :

Headline :乘公交无需公交卡!刷手机就行

Text :乘车卡上线,刷手机就可轻松乘公交!

Top 3 Ad Creative of 腾讯地图

Ad Details :

Headline :有3D室内图!逛街找店不再迷路

Text :逛街找店迷路?不用怕!腾讯地图3D室内图找路如此简单!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 263 199 181
Popularity 999 996 992
Dimensions 640 x 360 1280 x 720 1280 x 720
Creative Type Image Image Image
Network 腾讯社交广告(广点通) 腾讯社交广告(广点通) 腾讯社交广告(广点通)
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 腾讯地图 in recent advertising is 腾讯社交广告(广点通), and the main creative type is Image.

In conclusion: The above is a free 腾讯地图’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 腾讯地图, you can click the app name below to view related reports.