自如 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 自如’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 自如.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 自如

App Name : 自如

Logo

自如-SocialPeta

OS : Android

Network : 百度,趣头条,一点资讯

Developer : 北京自如信息科技有限公司

Publisher : 百度,天天快报-年度成长最快的个性阅读智能推荐资讯软件,微鲤头条,百度,掌薪,有看头,铃声多多,触宝电话

Total creative ads during the time period : 70,342

Duration : 1,902

Popularity : 4,060,478

2. 自如’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 自如 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 自如 in the recent period. As of 2020-09-07, among the 自如‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 3.75%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 96.25%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 自如’s the proportion of networks impressions are placed like this:

知乎’s proportion is 27.89%,

腾讯社交广告(广点通)’s proportion is 15.19%,

百度’s proportion is 10.36%,

QQ浏览器’s proportion is 3.89%,

百度贴吧’s proportion is 1.38%.

In the date of 2020-09-07, 自如‘s network with the most ads is 知乎 and its proportion is 7.5%.

3. Top 3 Ad Creative Analysis of 自如

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 自如. We can see some advertising trends.

Top 1 Ad Creative of 自如

Ad Details :

Headline :本地环境好 生活便利的房子都在这了,近地铁 房租还能月付 值!

Text :

Top 2 Ad Creative of 自如

Ad Details :

Headline :好生活,来自如,放心住!

Text :在自如,你能理解生活的意义

Top 3 Ad Creative of 自如

Ad Details :

Headline :好生活,来自如,放心住!

Text :在自如,你能理解生活的意义

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 286 93 291
Popularity 999 999 999
Dimensions 1140 x 640 1280 x 720 1280 x 720
Creative Type Image Image Image
Network 腾讯社交广告(广点通) 腾讯社交广告(广点通)
Related Ads 1 54 25
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 自如 in recent advertising is , and the main creative type is Image.

In conclusion: The above is a free 自如’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 自如, you can click the app name below to view related reports.