自如-品质租房,创享生活 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 自如-品质租房,创享生活’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 自如-品质租房,创享生活.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 自如-品质租房,创享生活

App Name : 自如-品质租房,创享生活

Logo

自如-品质租房,创享生活-SocialPeta

OS : iOS

Network : 百度,网易新闻,哔哩哔哩

Developer : Beijing Ziroom Information Technology Company Limited

Publisher : 百度,东方头条-个性化新闻阅读平台,天天快报-年度成长最快的个性阅读智能推荐资讯软件,墨迹天气

Total creative ads during the time period : 595

Duration : 1,103

Popularity : 31,620

2. 自如-品质租房,创享生活’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 自如-品质租房,创享生活 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 自如-品质租房,创享生活 in the recent period. As of 2020-09-07, among the 自如-品质租房,创享生活‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 83.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 16.67%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 自如-品质租房,创享生活’s the proportion of networks impressions are placed like this:

知乎’s proportion is 97.98%,

好看视频’s proportion is 2.02%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 自如-品质租房,创享生活‘s network with the most ads is 知乎 and its proportion is 83.33%.

3. Top 3 Ad Creative Analysis of 自如-品质租房,创享生活

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 自如-品质租房,创享生活. We can see some advertising trends.

Top 1 Ad Creative of 自如-品质租房,创享生活

Ad Details :

Headline :自如海量房源限时优惠,限北京

Text :北京租房选自如,海量房源限时优惠,现在签约活动房源即有机会免2个月租金呦

Top 2 Ad Creative of 自如-品质租房,创享生活

Ad Details :

Headline :租房看过来,海量优质房源任你选择!

Text :

Top 3 Ad Creative of 自如-品质租房,创享生活

Ad Details :

Headline :租房看过来,海量优质房源任你选择!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 56 50 50
Popularity 358 300 295
Dimensions 1200 x 500 370 x 185 370 x 185
Creative Type Image Image Image
Network 知乎 百度
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 自如-品质租房,创享生活 in recent advertising is 知乎, and the main creative type is Image.

In conclusion: The above is a free 自如-品质租房,创享生活’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 自如-品质租房,创享生活, you can click the app name below to view related reports.