莽荒天下 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 莽荒天下’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 莽荒天下.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 莽荒天下

App Name : 莽荒天下

Logo

莽荒天下-SocialPeta

OS : iOS

Network : 百度,全民小视频,百度贴吧

Developer : Shanghai IQIYI Culture Media Co., Ltd.

Publisher : 百度

Total creative ads during the time period : 75

Duration : 201

Popularity : 12,183

2. 莽荒天下’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 莽荒天下 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 莽荒天下 in the recent period. As of 2020-08-23, among the 莽荒天下‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-23, 莽荒天下’s the proportion of networks impressions are placed like this:

百度’s proportion is 66.45%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-23, 莽荒天下‘s network with the most ads is 百度 and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of 莽荒天下

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 莽荒天下. We can see some advertising trends.

Top 1 Ad Creative of 莽荒天下

Ad Details :

Headline :女生千万别让你男朋友找到这款游戏,角色吸引力实在太大啦!

Text :

Top 2 Ad Creative of 莽荒天下

Ad Details :

Headline :全新唯美仙侠手游来袭,百款时装上线就送,还能结婚生子!

Text :

Top 3 Ad Creative of 莽荒天下

Ad Details :

Headline :莽荒天下

Text :可换装、恋爱、可结婚,适合女生玩的古风仙侠游戏!剧情超逼真

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 121 112 91
Popularity 907 820 713
Dimensions 1280 x 720 1280 x 720 1280 x 720
Creative Type Video Video Video
Network 好看视频 全民小视频
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 莽荒天下 in recent advertising is , and the main creative type is Video.

In conclusion: The above is a free 莽荒天下’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 莽荒天下, you can click the app name below to view related reports.