萌萌塔 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 萌萌塔's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 萌萌塔.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 萌萌塔
App Name : 萌萌塔
OS : iOS
Network : Audience Network,Messenger,Facebook
Developer : 运华 陈
Publisher : Instagram
Total creative ads during the time period : 570
Duration : 176
Popularity : 261,796
Check ASO Keywords of 萌萌塔
2. 萌萌塔’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 萌萌塔 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 萌萌塔 in the recent period. As of 2021-03-16, among the 萌萌塔‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.58%, Playable Ads category's proportion is 0.0%, Image category's proportion is 77.42%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, 萌萌塔's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.8%,
Facebook's proportion is 29.65%,
Messenger's proportion is 19.84%,
Audience Network's proportion is 19.71%,
's proportion is .
In the date of 2021-03-16, 萌萌塔‘s network with the most ads is Audience Network and its proportion is 25.16%.
3. Top 3 Ad Creative Analysis of 萌萌塔
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 萌萌塔. We can see some advertising trends.
Top 1 Ad Creative of 萌萌塔
Ad Details ：
Top 2 Ad Creative of 萌萌塔
Ad Details ：
Top 3 Ad Creative of 萌萌塔
Ad Details ：
Basic Info of Top 3 Ad Creative
|Dimensions||1200 x 1200||1200 x 1200||1200 x 1200|
|Countries||Hong Kong||Hong Kong||Hong Kong|
|Language||Chinese (Traditional)||Chinese (Traditional)||Chinese (Traditional)|
Through the above analysis, we can see that the most effective channel for 萌萌塔 in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free 萌萌塔's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 萌萌塔, you can click the app name below to view related reports, or you can find more info in ASOTools.