蛋壳公寓 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 蛋壳公寓’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 蛋壳公寓.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 蛋壳公寓
App Name : 蛋壳公寓
OS : Android
Network : 腾讯社交广告（广点通）,百度,全民小视频
Developer : 紫梧桐（北京）资产管理有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,百度,QQ浏览器 - 腾讯王卡，全网免流量,腾讯新闻,糗事百科,刘兰芳经典评书大全,天天快报 - 腾讯兴趣阅读平台
Total creative ads during the time period : 33,003
Duration : 924
Popularity : 1,912,547
2. 蛋壳公寓’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 蛋壳公寓 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 蛋壳公寓 in the recent period. As of 2020-09-07, among the 蛋壳公寓‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 28.57%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 71.43%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 蛋壳公寓’s the proportion of networks impressions are placed like this:
百度’s proportion is 78.05%,
趣头条’s proportion is 14.04%,
网易新闻’s proportion is 7.91%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, 蛋壳公寓‘s network with the most ads is 百度 and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of 蛋壳公寓
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 蛋壳公寓. We can see some advertising trends.
Top 1 Ad Creative of 蛋壳公寓
Ad Details ：
Top 2 Ad Creative of 蛋壳公寓
Ad Details ：
Text ：产后恢复 加盟
Top 3 Ad Creative of 蛋壳公寓
Ad Details ：
Headline ：成都废铜废铝那里多 价格多少钱一斤
Basic Info of Top 3 Ad Creative
|Dimensions||212 x 152||300 x 215||600 x 260|
Through the above analysis, we can see that the most effective channel for 蛋壳公寓 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free 蛋壳公寓’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 蛋壳公寓, you can click the app name below to view related reports.