趣约会 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 趣约会’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 趣约会.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 趣约会

App Name : 趣约会

Logo

趣约会-SocialPeta

OS : Android

Network : 今日头条,百度,腾讯社交广告(广点通)

Developer : 深圳市珍爱网信息技术有限公司

Publisher : 糗事百科,猎豹清理大师,百度,Perfect Piano,中文书城,迅雷,戏曲多多,秀来电

Total creative ads during the time period : 1,469

Duration : 544

Popularity : 126,075

2. 趣约会’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 趣约会 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 趣约会 in the recent period. As of 2020-09-07, among the 趣约会‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 20.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 80.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 趣约会’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 50.63%,

快手’s proportion is 36.21%,

百度’s proportion is 13.16%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 趣约会‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of 趣约会

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 趣约会. We can see some advertising trends.

Top 1 Ad Creative of 趣约会

Ad Details :

Headline :阿姨今年37岁,离异3年,北京有2套房,想找个老伴,不介意婚史

Text :

Top 2 Ad Creative of 趣约会

Ad Details :

Headline :趣约会

Text :庆元视频相亲群,先视频再见面,资料真实,不收费

Top 3 Ad Creative of 趣约会

Ad Details :

Headline :广州大龄相亲群,免费进,不介意带小孩,离异找对象的进

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 163 166 177
Popularity 987 986 982
Dimensions 1140 x 640 720 x 1280 1280 x 720
Creative Type Image Video Video
Network 百度贴吧 火山小视频 头条穿山甲
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 趣约会 in recent advertising is 百度贴吧, and the main creative type is Image.

In conclusion: The above is a free 趣约会’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 趣约会, you can click the app name below to view related reports.