躺平-生活方式分享社区 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 躺平-生活方式分享社区’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 躺平-生活方式分享社区.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 躺平-生活方式分享社区

App Name : 躺平-生活方式分享社区

Logo

躺平-生活方式分享社区-SocialPeta

OS : iOS

Network : 知乎,网易新闻

Developer : Nanjing Taobao Software Co., Ltd.

Publisher :

Total creative ads during the time period : 12

Duration : 121

Popularity : 1,946

2. 躺平-生活方式分享社区’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 躺平-生活方式分享社区 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 躺平-生活方式分享社区 in the recent period. As of 2020-09-07, among the 躺平-生活方式分享社区‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 躺平-生活方式分享社区’s the proportion of networks impressions are placed like this:

知乎’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 躺平-生活方式分享社区‘s network with the most ads is 知乎 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 躺平-生活方式分享社区

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 躺平-生活方式分享社区. We can see some advertising trends.

Top 1 Ad Creative of 躺平-生活方式分享社区

Ad Details :

Headline :忙忙碌碌的你多久没有养护自己的兴趣爱好了?

Text :你喜欢什么?绘画、DIY、拆盲盒、折纸?或者吃喝玩乐?加入躺平新圈子,看看人家的日常,重拾久违的快乐。

Top 2 Ad Creative of 躺平-生活方式分享社区

Ad Details :

Headline :嘻哈、街舞、涂鸦、摄影、绘画……你也想认识有这些爱好的人吗?

Text :你的小众爱好可以在这里找到归宿,下载躺平App,和志同道合的同好们成为朋友

Top 3 Ad Creative of 躺平-生活方式分享社区

Ad Details :

Headline :有时感觉就像上了发条一样,只要躺着不干活就浑身不自在。

Text :别内疚,偶尔慢下来也不是坏事。躺平App,阿里巴巴旗下轻生活社区平台,致力于给当代年轻人一片舒缓解压的天地。

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 120 44 26
Popularity 910 252 133
Dimensions 450 x 300 450 x 300 450 x 300
Creative Type Image Image Image
Network 知乎 知乎 知乎
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 躺平-生活方式分享社区 in recent advertising is 知乎, and the main creative type is Image.

In conclusion: The above is a free 躺平-生活方式分享社区’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 躺平-生活方式分享社区, you can click the app name below to view related reports.