连尚读书 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 连尚读书’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 连尚读书.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 连尚读书

App Name : 连尚读书

Logo

连尚读书-SocialPeta

OS : Android

Network : 今日头条,腾讯社交广告(广点通),WIFI万能钥匙

Developer : 南京大众书网图书文化有限公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,腾讯新闻,天天快报 - 腾讯兴趣阅读平台,猎豹清理大师,今日头条,贪吃蛇大作战

Total creative ads during the time period : 3,525

Duration : 1,021

Popularity : 183,810

2. 连尚读书’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 连尚读书 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 连尚读书 in the recent period. As of 2020-09-07, among the 连尚读书‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 连尚读书’s the proportion of networks impressions are placed like this:

WIFI万能钥匙’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 连尚读书‘s network with the most ads is WIFI万能钥匙 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 连尚读书

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 连尚读书. We can see some advertising trends.

Top 1 Ad Creative of 连尚读书

Ad Details :

Headline :适合晚上看的小说,很吸引人,不用花钱免费看!

Text :

Top 2 Ad Creative of 连尚读书

Ad Details :

Headline :妻子工作中遭受欺辱,回家拿老公出气,老公无奈亮出顶级富豪身份

Text :

Top 3 Ad Creative of 连尚读书

Ad Details :

Headline :入赘三年,丈母娘一直看我不顺眼,没想到老婆不在家,她竟叫我帮忙……

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 294 129 113
Popularity 908 889 876
Dimensions 648 x 360 648 x 360 648 x 360
Creative Type Image Image Image
Network WIFI万能钥匙 WIFI万能钥匙 WIFI万能钥匙
Related Ads 3 2 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 连尚读书 in recent advertising is WIFI万能钥匙, and the main creative type is Image.

In conclusion: The above is a free 连尚读书’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 连尚读书, you can click the app name below to view related reports.