途虎养车 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 途虎养车’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 途虎养车.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 途虎养车

App Name : 途虎养车

Logo

途虎养车-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),百度,今日头条

Developer : 上海阑途信息技术有限公司

Publisher : 周公解梦,Blue Light Filter – Screen Dimmer for Eye Care,极速清理大师,极速清理管家轻量版,懂球帝 - 足球迷神器(足球、直播、体育、足彩、足球比分),糗事百科,万年历-日历农历提醒记事,猎豹安全大师

Total creative ads during the time period : 3,733

Duration : 1,956

Popularity : 269,064

2. 途虎养车’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 途虎养车 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 途虎养车 in the recent period. As of 2020-09-07, among the 途虎养车‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 途虎养车’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 66.91%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 途虎养车‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of 途虎养车

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 途虎养车. We can see some advertising trends.

Top 1 Ad Creative of 途虎养车

Ad Details :

Headline :品牌机油在途虎秒杀啦,送机滤包工时,低至99元

Text :品牌机油在途虎秒杀啦,送机滤包工时,低至99元

Top 2 Ad Creative of 途虎养车

Ad Details :

Headline :在途虎99元买的保养套餐,家门口就能做保养,真省心!

Text :在途虎99元买的保养套餐,家门口就能做保养,真省心!

Top 3 Ad Creative of 途虎养车

Ad Details :

Headline :品牌轮胎秒杀,包安装送轮胎险

Text :品牌轮胎秒杀,包安装送轮胎险

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 354 354 352
Popularity 997 997 997
Dimensions 1000 x 500 480 x 320 1000 x 500
Creative Type Image Image Image
Network 小米浏览器 小米浏览器 小米浏览器
Related Ads 2 2 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 途虎养车 in recent advertising is 小米浏览器, and the main creative type is Image.

In conclusion: The above is a free 途虎养车’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 途虎养车, you can click the app name below to view related reports.