长隆旅游 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 长隆旅游’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 长隆旅游.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 长隆旅游

App Name : 长隆旅游

Logo

长隆旅游-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),今日头条,火山小视频

Developer : 广州长隆集团有限公司

Publisher : 汤圆创作,车来了-实时掌上公交地铁,最美锁屏,EXO闪电锁屏主题,天天韩剧,月精,腾讯新闻-事实派的热点资讯阅读软件,学车不,中文书城

Total creative ads during the time period : 463

Duration : 1,417

Popularity : 25,502

2. 长隆旅游’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 长隆旅游 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 长隆旅游 in the recent period. As of 2020-08-29, among the 长隆旅游‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-29, 长隆旅游’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-29, 长隆旅游‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 长隆旅游

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 长隆旅游. We can see some advertising trends.

Top 1 Ad Creative of 长隆旅游

Ad Details :

Headline :21国马戏精英云集,国际马戏节即将上演震撼大戏

Text :

Top 2 Ad Creative of 长隆旅游

Ad Details :

Headline :长隆度假区-本月特惠门票

Text :探索奇妙世界!长隆海洋王国门票超低价来袭,马上预订特惠门票!

Top 3 Ad Creative of 长隆旅游

Ad Details :

Headline :长隆度假区-本月特惠门票

Text :本月特惠!长隆欢乐世界门票低价来袭,立享优惠,马上预订!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 304 40 52
Popularity 999 219 187
Dimensions 580 x 234 1280 x 720 1280 x 720
Creative Type Image Image Image
Network 网易新闻 腾讯社交广告(广点通) 腾讯社交广告(广点通)
Related Ads 1 1 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 长隆旅游 in recent advertising is 网易新闻, and the main creative type is Image.

In conclusion: The above is a free 长隆旅游’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 长隆旅游, you can click the app name below to view related reports.