问道 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 问道’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 问道.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 问道

App Name : 问道

Logo

问道-SocialPeta

OS : Android

Network : 今日头条,火山小视频,西瓜视频

Developer : 来自于互联网

Publisher : 今日头条,西瓜视频,火山直播,抖音短视频,皮皮虾, 趣输入,秀来电,淘头条-新闻资讯

Total creative ads during the time period : 1,795

Duration : 939

Popularity : 126,368

2. 问道’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 问道 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 问道 in the recent period. As of 2020-09-04, among the 问道‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, 问道’s the proportion of networks impressions are placed like this:

抖音短视频’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, 问道‘s network with the most ads is 抖音短视频 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 问道

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 问道. We can see some advertising trends.

Top 1 Ad Creative of 问道

Ad Details :

Headline :问道手游-高爆版

Text :问道手游装备爆率99%,典当回收有赚头,比土豪还有钱

Top 2 Ad Creative of 问道

Ad Details :

Headline :别再玩假问道了,这才是官方正版!7天升100级,没wifi也要玩!

Text :

Top 3 Ad Creative of 问道

Ad Details :

Headline :仙侠回合制手游 道友们一起来约战

Text :回合制,快乐洗宠,回合大作,自由交易,无限资源,神宠自动进阶,无限暴击..

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 286 154 149
Popularity 970 661 639
Dimensions 580 x 326 1280 x 720 244 x 244
Creative Type Video Video Image
Network 西瓜视频 百度
Related Ads 2 2 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 问道 in recent advertising is 西瓜视频, and the main creative type is Video.

In conclusion: The above is a free 问道’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 问道, you can click the app name below to view related reports.