陌单 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 陌单’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 陌单.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 陌单

App Name : 陌单

Logo

陌单-SocialPeta

OS : Android

Network : 网易新闻,爱奇艺,懂球帝

Developer : 来客互动(北京)科技发展有限公司

Publisher : QQ浏览器 - 腾讯王卡,全网免流量

Total creative ads during the time period : 437

Duration : 466

Popularity : 34,698

2. 陌单’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 陌单 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 陌单 in the recent period. As of 2020-09-07, among the 陌单‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 陌单’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 51.01%,

QQ浏览器’s proportion is 48.99%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 陌单‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of 陌单

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 陌单. We can see some advertising trends.

Top 1 Ad Creative of 陌单

Ad Details :

Headline :上陌单!按摩放松的好去处。立即下载app

Text :

Top 2 Ad Creative of 陌单

Ad Details :

Headline :上陌单!按摩放松的好去处。立即下载app

Text :

Top 3 Ad Creative of 陌单

Ad Details :

Headline :上陌单!按摩放松的好去处。立即下载app

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 124 119 124
Popularity 800 785 785
Dimensions 336 x 210 336 x 210 336 x 210
Creative Type Image Image Image
Network 网易新闻 网易新闻 网易新闻
Related Ads 2 2 2
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 陌单 in recent advertising is 网易新闻, and the main creative type is Image.

In conclusion: The above is a free 陌单’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 陌单, you can click the app name below to view related reports.