陌声交友 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 陌声交友’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 陌声交友.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 陌声交友
App Name : 陌声交友
Logo：
OS : iOS
Network : 网易新闻,一点资讯,百度
Developer : Shenzhen Weishengshi Technology Co., Ltd.
Publisher : 东方头条-个性化新闻阅读平台,百度,今日头条,墨迹天气,抖音短视频
Total creative ads during the time period : 1,877
Duration : 300
Popularity : 125,716
2. 陌声交友’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 陌声交友 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 陌声交友 in the recent period. As of 2020-09-07, among the 陌声交友‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 57.89%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 42.11%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 陌声交友’s the proportion of networks impressions are placed like this:
网易新闻’s proportion is 99.36%,
一点资讯’s proportion is 0.43%,
趣头条’s proportion is 0.21%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, 陌声交友‘s network with the most ads is 网易新闻 and its proportion is 84.21%.
3. Top 3 Ad Creative Analysis of 陌声交友
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 陌声交友. We can see some advertising trends.
Top 1 Ad Creative of 陌声交友
Ad Details ：
Headline ：离异再婚群，看信息不收费
Text ：
Top 2 Ad Creative of 陌声交友
Ad Details ：
Headline ：找对象,来陌声,里面很多漂亮美女在线等你来聊!
Text ：
Top 3 Ad Creative of 陌声交友
Ad Details ：
Headline ：在本区打工，单身找个本地对象，喜欢可以私聊
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 89 | 76 | 124 |
| Popularity | 669 | 584 | 560 |
| Dimensions | 1280 x 720 | 1176 x 696 | 720 x 1280 |
| Creative Type | Image | Image | Video |
| Network | 一点资讯 | 网易新闻 | 今日头条 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 陌声交友 in recent advertising is 一点资讯, and the main creative type is Image.
In conclusion: The above is a free 陌声交友’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 陌声交友, you can click the app name below to view related reports.