頭條日報 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 頭條日報’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 頭條日報.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 頭條日報

App Name : 頭條日報

Logo

頭條日報-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Sing Tao Ltd

Publisher :

Total creative ads during the time period : 15

Duration : 174

Popularity : 1,006

2. 頭條日報’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 頭條日報 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 頭條日報 in the recent period. As of 2020-09-07, among the 頭條日報‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 頭條日報’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 36.61%,

Messenger’s proportion is 36.61%,

Facebook’s proportion is 26.79%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 頭條日報‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of 頭條日報

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 頭條日報. We can see some advertising trends.

Top 1 Ad Creative of 頭條日報

Ad Details :

Headline :基因商機——新肺癌標靶藥面世

Text :以香港二○一七年錄得的癌症新症中,肺癌個案逾五千宗,佔整體近百分之十六。肺癌有不同成因,部份或與家族遺傳有關,但可以肯定的是與吸煙有密切...

Top 2 Ad Creative of 頭條日報

Ad Details :

Headline :基因商機——癌症基因檢測補助

Text :新冠疫情打擊全球經濟,令許多市民生活和工作受到極大影響。如果患病人士因個人收入或家庭環境問題,妨礙他們接受適當或更佳醫療,相信這是我們所...

Top 3 Ad Creative of 頭條日報

Ad Details :

Headline :基因商機——癌症基因檢測補助

Text :新冠疫情打擊全球經濟,令許多市民生活和工作受到極大影響。如果患病人士因個人收入或家庭環境問題,妨礙他們接受適當或更佳醫療,相信這是我們所...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 22 32 32
Popularity 112 109 108
Dimensions 1200 x 630 1200 x 630 1200 x 630
Creative Type Image Image Image
Network Facebook Instagram Messenger
Related Ads 1 2 2
Countries Hong Kong,Taiwan,Macau Hong Kong,Taiwan,Macau Hong Kong,Taiwan,Macau
Language Chinese (Traditional) Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for 頭條日報 in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free 頭條日報’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 頭條日報, you can click the app name below to view related reports.