食物語 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 食物語’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 食物語.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 食物語

App Name : 食物語

Logo

食物語-SocialPeta

OS : iOS

Network : Audience Network,Facebook,Instagram

Developer : Mover Games Limited

Publisher : TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,POTO - Photo Frames & Collage,OLX Clasificados,Drift Mania Championship,Video Editor with Music Star

Total creative ads during the time period : 1,168

Duration : 239

Popularity : 136,093

2. 食物語’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 食物語 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 食物語 in the recent period. As of 2020-09-07, among the 食物語‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 55.56%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 44.44%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 食物語’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 28.55%,

Messenger’s proportion is 28.31%,

Audience Network’s proportion is 23.46%,

Facebook’s proportion is 19.69%,

’s proportion is .

In the date of 2020-09-07, 食物語‘s network with the most ads is Audience Network and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of 食物語

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 食物語. We can see some advertising trends.

Top 1 Ad Creative of 食物語

Ad Details :

Headline :【食物語】下載即送本地化食魂!

Text :

Top 2 Ad Creative of 食物語

Ad Details :

Headline :【食物語】下載即送本地化食魂!

Text :

Top 3 Ad Creative of 食物語

Ad Details :

Headline :【食物語】下載即送本地化食魂!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 186 186 173
Popularity 993 993 989
Dimensions 400 x 224 400 x 224 400 x 224
Creative Type Video Video Video
Network Facebook Audience Network Facebook
Related Ads 1 1 1
Countries Hong Kong,Macau Hong Kong,Macau Hong Kong,Macau
Language Chinese (Traditional) Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for 食物語 in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free 食物語’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 食物語, you can click the app name below to view related reports.