騰訊視頻 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 騰訊視頻’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 騰訊視頻.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 騰訊視頻

App Name : 騰訊視頻

Logo

騰訊視頻-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),WIFI万能钥匙,网易新闻

Developer : 腾讯公司

Publisher : 触宝电话,今日影视大全,周公解梦,WTV影视大全,东方头条,懂球帝 - 足球迷神器(足球、直播、体育、足彩、足球比分),糗事百科,铃声多多

Total creative ads during the time period : 11,758

Duration : 1,942

Popularity : 996,961

2. 騰訊視頻’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 騰訊視頻 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 騰訊視頻 in the recent period. As of 2020-09-07, among the 騰訊視頻‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 20.83%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 79.17%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 騰訊視頻’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 47.85%,

快手’s proportion is 4.78%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 騰訊視頻‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 45.83%.

3. Top 3 Ad Creative Analysis of 騰訊視頻

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 騰訊視頻. We can see some advertising trends.

Top 1 Ad Creative of 騰訊視頻

Ad Details :

Headline :企鹅宝宝胖的像个不倒翁

Text :

Top 2 Ad Creative of 騰訊視頻

Ad Details :

Headline :探秘太空深处最神秘行星,解锁太阳系已知最大冰川。

Text :

Top 3 Ad Creative of 騰訊視頻

Ad Details :

Headline :BBC动物纪录片《王朝》

Text :企鹅宝宝胖的像个不倒翁

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 251 228 301
Popularity 999 997 996
Dimensions 1280 x 720 1280 x 720 1280 x 720
Creative Type Image Image Image
Network 头条穿山甲 头条穿山甲 腾讯社交广告(广点通)
Related Ads 1 1 5
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 騰訊視頻 in recent advertising is 头条穿山甲, and the main creative type is Image.

In conclusion: The above is a free 騰訊視頻’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 騰訊視頻, you can click the app name below to view related reports.