魂斗罗:归来 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 魂斗罗:归来’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 魂斗罗:归来.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 魂斗罗:归来

App Name : 魂斗罗:归来

Logo

魂斗罗:归来-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),今日头条,网易新闻

Developer : 腾讯科技(深圳)有限公司

Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,铃声多多,天天锁屏,中文书城,酷划锁屏-手机赚钱,暴风影音视频播放器,天天韩剧,穿越防线反恐奇兵

Total creative ads during the time period : 201

Duration : 1,157

Popularity : 6,508

2. 魂斗罗:归来’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 魂斗罗:归来 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 魂斗罗:归来 in the recent period. As of 2020-09-06, among the 魂斗罗:归来‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 魂斗罗:归来’s the proportion of networks impressions are placed like this:

斗鱼’s proportion is 75.0%,

爱奇艺’s proportion is 25.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, 魂斗罗:归来‘s network with the most ads is 爱奇艺 and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of 魂斗罗:归来

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 魂斗罗:归来. We can see some advertising trends.

Top 1 Ad Creative of 魂斗罗:归来

Ad Details :

Headline :魂斗罗X终结者新版登场,热血画面经典重现

Text :

Top 2 Ad Creative of 魂斗罗:归来

Ad Details :

Headline :魂斗罗X终结者新版登场,热血画面经典重现

Text :

Top 3 Ad Creative of 魂斗罗:归来

Ad Details :

Headline :《魂斗罗:归来》联合《沙罗曼蛇》,脑体魔像BOSS再临!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 97 90 23
Popularity 783 730 115
Dimensions 1000 x 560 1000 x 560 1280 x 720
Creative Type Image Image Image
Network 腾讯社交广告(广点通)
Related Ads 1 1 1
Countries Singapore,China,Malaysia
Language NA NA Chinese (Simplified)

Through the above analysis, we can see that the most effective channel for 魂斗罗:归来 in recent advertising is 腾讯社交广告(广点通), and the main creative type is Image.

In conclusion: The above is a free 魂斗罗:归来’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 魂斗罗:归来, you can click the app name below to view related reports.