麥當勞® App Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 麥當勞® App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 麥當勞® App.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 麥當勞® App

App Name : 麥當勞® App

Logo

麥當勞® App-SocialPeta

OS : iOS

Network : Facebook,Instagram,Yahoo

Developer : MHK Restaurants Limited

Publisher :

Total creative ads during the time period : 25

Duration : 354

Popularity : 1,492

2. 麥當勞® App’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 麥當勞® App in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 麥當勞® App in the recent period. As of 2020-08-16, among the 麥當勞® App‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-16, 麥當勞® App’s the proportion of networks impressions are placed like this:

Yahoo’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-16, 麥當勞® App‘s network with the most ads is Yahoo and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 麥當勞® App

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 麥當勞® App. We can see some advertising trends.

Top 1 Ad Creative of 麥當勞® App

Ad Details :

Headline :麥當勞App全城至抵 逢星期一送$200優惠券

Text :無論點餐定嗌麥麥送,有升級版麥當勞App,通通可以慳住歎!因為逢星期一送你總值超過$200優惠券!用全城至抵麥當勞App,著數即歎到!

Top 2 Ad Creative of 麥當勞® App

Ad Details :

Headline :一眾角落小夥伴都嚟咗麥當勞喇!

Text :角落小夥伴™Fans注意!!! 今個新年,一眾角落小夥伴™都嚟咗麥當勞喇! 買任何食品加$218,就換到角落小夥伴™開運大吉樹套裝*!一次過有齊白熊、炸豬排、企鵝?、蜥蜴同埋新春開運大吉樹,套裝仲連埋麥當勞$10美食券3張。 詳情請Click入:https://bit.ly/2t3Hr6u *套裝數量有限,售完即止。 #角落小夥伴嚟咗麥當勞 #麥麥祝福傳遍每個角落 #新年屋企緊係要放開運大吉樹啦 #有角落小夥伴陪你過新年 #買招財福堡套餐仲送角落小夥伴利是封一套 =================================== 想要手機點餐、優惠券同營養資料?立即下載: http://bit.ly/2HsGlYA

Top 3 Ad Creative of 麥當勞® App

Ad Details :

Headline :麥當勞,連續八日驚喜優惠!

Text :麥當勞,連續八日驚喜優惠! 新一年麥當勞繼續陪住你! 由1月1日開始,有八日唔同驚喜優惠等梗你!優惠日日不同,每款只限一日。 打頭陣有全日早餐。凌晨四點開始全日都歎到精選早晨套餐同珍寶套餐,醒晨價都係$27同$30咋! 之後仲有$10九件麥樂雞同四重芝士孖堡等緊你! 2020麥當勞約定你~ #麥當勞連續八日驚喜優惠 #麥當勞 #全日早餐 #AllDayBreakfast #新一年新開始 #密切留意之後嘅優惠啦 #八日驚喜優惠等梗你 #優惠日日不同每款只限一日 詳情請Click入( https://bit.ly/2Zi29LC ) 睇下啦 =================================== 想要手機點餐、優惠券同營養資料?立即下載: http://bit.ly/2HsGlYA

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 24 1 1
Popularity 124 111 84
Dimensions 1200 x 627 718 x 896 1024 x 1280
Creative Type Image Video Video
Network Yahoo Facebook Facebook
Related Ads 1 1 1
Countries Macau,Hong Kong,Taiwan Taiwan,Hong Kong,Macau Macau,Hong Kong,Taiwan
Language Chinese (Traditional) Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for 麥當勞® App in recent advertising is Yahoo, and the main creative type is Image.

In conclusion: The above is a free 麥當勞® App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 麥當勞® App, you can click the app name below to view related reports.