齐家 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 齐家’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 齐家.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 齐家

App Name : 齐家

Logo

齐家-SocialPeta

OS : Android

Network : 百度,腾讯社交广告(广点通),百度贴吧

Developer : 上海齐家网信息科技股份有限公司

Publisher : 百度,QQ浏览器 - 腾讯王卡,全网免流量,百度,天天快报-年度成长最快的个性阅读智能推荐资讯软件,腾讯新闻,扎堆小说

Total creative ads during the time period : 43,016

Duration : 1,726

Popularity : 3,592,098

2. 齐家’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 齐家 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 齐家 in the recent period. As of 2020-09-07, among the 齐家‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.9%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 99.1%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 齐家’s the proportion of networks impressions are placed like this:

百度’s proportion is 38.68%,

UC头条’s proportion is 9.21%,

爱奇艺’s proportion is 7.41%,

优酷’s proportion is 3.89%,

趣头条’s proportion is 0.8%.

In the date of 2020-09-07, 齐家‘s network with the most ads is 百度 and its proportion is 35.14%.

3. Top 3 Ad Creative Analysis of 齐家

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 齐家. We can see some advertising trends.

Top 1 Ad Creative of 齐家

Ad Details :

Headline :快来算算你家装修需要花多少

Text :

Top 2 Ad Creative of 齐家

Ad Details :

Headline :装修别再被忽悠,快速精准报价,不花冤枉钱!

Text :

Top 3 Ad Creative of 齐家

Ad Details :

Headline :我的天呀,同事家三房精装只花了6.5万,真是被惊到了

Text :齐家

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 267 264 332
Popularity 999 999 999
Dimensions 580 x 234 580 x 234 370 x 245
Creative Type Image Image Image
Network 搜狐新闻 搜狐新闻 趣头条
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 齐家 in recent advertising is 搜狐新闻, and the main creative type is Image.

In conclusion: The above is a free 齐家’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 齐家, you can click the app name below to view related reports.