미소 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 미소’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 미소.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 미소

App Name : 미소

Logo

미소-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Messenger

Developer : Miso

Publisher : PhotoGrid - Pic Collage Maker,HuffPost - News & Politics,VoiceTube 看影片學英語,TopBuzz: Notícias,Vídeos, GIFs,OLX Clasificados,MySQL QueryDB Client

Total creative ads during the time period : 595

Duration : 1,424

Popularity : 24,157

2. 미소’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 미소 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 미소 in the recent period. As of 2020-09-06, among the 미소‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 20.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 80.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, 미소’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 70.01%,

Messenger’s proportion is 13.89%,

Facebook’s proportion is 8.45%,

Audience Network’s proportion is 7.65%,

’s proportion is .

In the date of 2020-09-06, 미소‘s network with the most ads is Instagram and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of 미소

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 미소. We can see some advertising trends.

Top 1 Ad Creative of 미소

Ad Details :

Headline :대한민국 1등 가사도우미, 재이용률 85%

Text :

Top 2 Ad Creative of 미소

Ad Details :

Headline :2시간 31,200원ㅣ3시간 40,000원

Text :

Top 3 Ad Creative of 미소

Ad Details :

Headline :대한민국 1등 홈서비스, 미소

Text :대한민국 1등 홈서비스, 미소

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 104 160 64
Popularity 815 433 425
Dimensions 1080 x 1080 1080 x 1080 400 x 400
Creative Type Video Video Video
Network Facebook Instagram Facebook
Related Ads 1 4 1
Countries Korea Korea Korea
Language Korean Korean Korean

Through the above analysis, we can see that the most effective channel for 미소 in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free 미소’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 미소, you can click the app name below to view related reports.