와디즈 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 와디즈’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 와디즈.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 와디즈
App Name : 와디즈
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : WADIZ Platform Co., Ltd.
Publisher : Fotor - Photo Editor & Collage,SmartNews: World Breaking News,GulogGratis: Køb & sælg,Blue Light Filter,YouCam Nails - Manicure Salon for Custom Nail Art,TopBuzz: Notícias,Vídeos, GIFs,Bible
Total creative ads during the time period : 6,854
Duration : 975
Popularity : 398,579
2. 와디즈’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 와디즈 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 와디즈 in the recent period. As of 2020-09-07, among the 와디즈‘s ad creative, the Html category’s proportion is 23.08%, Video category’s proportion is 23.08%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 53.85%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 와디즈’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 40.18%,
Facebook’s proportion is 18.83%,
Audience Network’s proportion is 18.83%,
Instagram’s proportion is 17.09%,
Messenger’s proportion is 5.07%.
In the date of 2020-09-07, 와디즈‘s network with the most ads is Google Ads(Admob) and its proportion is 46.15%.
3. Top 3 Ad Creative Analysis of 와디즈
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 와디즈. We can see some advertising trends.
Top 1 Ad Creative of 와디즈
Ad Details ：
Headline ：리페어링 고기능성 연구원 크림
Top 2 Ad Creative of 와디즈
Ad Details ：
Headline ：모든 피부의 근본 원인과 솔루션을 고민하는 MIND-OFF Project의 2차 앵콜펀딩!
Text ：크라우드펀딩, 스타트업투자, 영화투자, 아이디어제품, 신제품런칭, 임팩트투자
Top 3 Ad Creative of 와디즈
Ad Details ：
Headline ：프리미엄 투자의 기준, W9
Basic Info of Top 3 Ad Creative
|Dimensions||1080 x 1080||940 x 788||400 x 224|
Through the above analysis, we can see that the most effective channel for 와디즈 in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free 와디즈’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 와디즈, you can click the app name below to view related reports.