(not)Guilty Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the (not)Guilty’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps (not)Guilty.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of (not)Guilty

App Name : (not)Guilty



OS : iOS

Network : Facebook,Instagram

Developer : Takumi Sato

Publisher :

Total creative ads during the time period : 6

Duration : 1,071

Popularity : 4,113

2. (not)Guilty’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser (not)Guilty in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of (not)Guilty in the recent period. As of 2020-09-07, among the (not)Guilty‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, (not)Guilty’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, (not)Guilty‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of (not)Guilty

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of (not)Guilty. We can see some advertising trends.

Top 1 Ad Creative of (not)Guilty

Ad Details :

Headline :(not)Guilty

Text :Read reviews, compare customer ratings, see screenshots, and learn more about (not)Guilty. Download (not)Guilty and enjoy it on your iPhone, iPad, and iPod touch.

Top 2 Ad Creative of (not)Guilty

Ad Details :

Headline :(not)Guilty

Text :Доступно в App Store! Полностью на русском языке.

Top 3 Ad Creative of (not)Guilty

Ad Details :

Headline :(not)Guilty

Text :Read reviews, compare customer ratings, see screenshots, and learn more about (not)Guilty. Download (not)Guilty and enjoy it on your iPhone, iPad, and iPod touch.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 797 736 209
Popularity 999 999 999
Dimensions 600 x 600 337 x 600
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 2 3 2
Countries Japan,Qatar,Macau,Thailand,Greece,Sweden,France,Belgium,Austria,Hong Kong,Czech,Azerbaijan,Germany,South Africa,United Kingdom,Egypt,Canada,Bahrian,Russia,Switzerland Malaysia,United Kingdom,Canada,United States,Australia Japan,Portugal,Qatar,Ireland,Macau,Armenia,Brunei,Greece,Macedonia,Sweden,Swaziland,Belgium,Philippines,Ukraine,Dominica,Moldavia,Austria,Palau,Hong Kong,Romania
Language English Russian English

Through the above analysis, we can see that the most effective channel for (not)Guilty in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free (not)Guilty’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to (not)Guilty, you can click the app name below to view related reports.