24 Horas Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 24 Horas’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 24 Horas.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 24 Horas

App Name : 24 Horas

Logo

24 Horas-SocialPeta

OS : iOS

Network : Twitter,Facebook,Audience Network

Developer : INFORMACION INTEGRAL 24/7 SAPI DE CV

Publisher : Assistant for Android,BeautyPlus - Easy Photo Editor Selfie Camera

Total creative ads during the time period : 32

Duration : 1,219

Popularity : 2,189

2. 24 Horas’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 24 Horas in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 24 Horas in the recent period. As of 2020-08-22, among the 24 Horas‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-22, 24 Horas’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Audience Network’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-08-22, 24 Horas‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of 24 Horas

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 24 Horas. We can see some advertising trends.

Top 1 Ad Creative of 24 Horas

Ad Details :

Headline :CIE, la ganadora

Text :CIE, la ganadora Las palabras de austeridad republicana y pobreza franciscana son las que han hecho que empresas que participaron en una licitación para la organización de eventos de la SEP levanten las cejas. #Columna #SplitFinanciero @diario24horas https://t.co/o9DSIVqPUy

Top 2 Ad Creative of 24 Horas

Ad Details :

Headline :A sus 74 años, repartidor de Uber Eats entrega pedidos a pie | 24 Horas

Text :Dejemos de romantizar el hecho de que un hombre de 74 años tenga que trabajar de estas formas, cuando debería de estar disfrutando de un retiro y pensión digna. La explotación laboral también tiene esta cara, aunque salgan con: “Uber no lo obliga, el lo hace por voluntad propia” el sistema lo hace, lo obliga a buscar estas formas de trabajo porque no tiene otra opción. Éste es el glorioso sistema capitalista que tantas comodidades te brinda, el que te mata en vida y el que te esclaviza con tu ignorancia y placer. Un sistema que no sabe ver por la dignidad de sus integrantes y que sólo se mueve por sus beneficios es un sistema maligno, nauseabundo y nefasto.

Top 3 Ad Creative of 24 Horas

Ad Details :

Headline :De mentiras y permisos de publicidad

Text :De mentiras y permisos de publicidad. Mi Columna de Hoy #SplitFinanciero en Negocios de @diario24horas #TRMX https://t.co/Il8OXwzOOt

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 304 1 47
Popularity 324 114 106
Dimensions 1197 x 627 1170 x 600 1197 x 627
Creative Type Image Image Image
Network Twitter Facebook Twitter
Related Ads 32 1 3
Countries Spain,Argentina,Colombia,Venezuela,Paraguay,Cuba,Mexico,Peru,Panama,Chile Cuba,Chile,Mexico,Spain,Paraguay,Venezuela,Peru,Panama,Colombia,Argentina Argentina,Colombia,Chile,Cuba,Panama,Venezuela,Peru,Spain,Paraguay,Mexico
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for 24 Horas in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free 24 Horas’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 24 Horas, you can click the app name below to view related reports.