24 Horas Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 24 Horas’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 24 Horas.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 24 Horas
App Name : 24 Horas
Logo：
OS : iOS
Network : Twitter,Facebook,Audience Network
Developer : INFORMACION INTEGRAL 24/7 SAPI DE CV
Publisher : Assistant for Android,BeautyPlus - Easy Photo Editor Selfie Camera
Total creative ads during the time period : 32
Duration : 1,219
Popularity : 2,189
2. 24 Horas’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 24 Horas in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 24 Horas in the recent period. As of 2020-08-22, among the 24 Horas‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-22, 24 Horas’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 33.33%,
Audience Network’s proportion is 33.33%,
Instagram’s proportion is 33.33%,
’s proportion is ,
’s proportion is .
In the date of 2020-08-22, 24 Horas‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of 24 Horas
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 24 Horas. We can see some advertising trends.
Top 1 Ad Creative of 24 Horas
Ad Details ：
Headline ：CIE, la ganadora
Text ：CIE, la ganadora Las palabras de austeridad republicana y pobreza franciscana son las que han hecho que empresas que participaron en una licitación para la organización de eventos de la SEP levanten las cejas. #Columna #SplitFinanciero @diario24horas https://t.co/o9DSIVqPUy
Top 2 Ad Creative of 24 Horas
Ad Details ：
Headline ：A sus 74 años, repartidor de Uber Eats entrega pedidos a pie | 24 Horas
Text ：Dejemos de romantizar el hecho de que un hombre de 74 años tenga que trabajar de estas formas, cuando debería de estar disfrutando de un retiro y pensión digna. La explotación laboral también tiene esta cara, aunque salgan con: “Uber no lo obliga, el lo hace por voluntad propia” el sistema lo hace, lo obliga a buscar estas formas de trabajo porque no tiene otra opción. Éste es el glorioso sistema capitalista que tantas comodidades te brinda, el que te mata en vida y el que te esclaviza con tu ignorancia y placer. Un sistema que no sabe ver por la dignidad de sus integrantes y que sólo se mueve por sus beneficios es un sistema maligno, nauseabundo y nefasto.
Top 3 Ad Creative of 24 Horas
Ad Details ：
Headline ：De mentiras y permisos de publicidad
Text ：De mentiras y permisos de publicidad. Mi Columna de Hoy #SplitFinanciero en Negocios de @diario24horas #TRMX https://t.co/Il8OXwzOOt
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 304 | 1 | 47 |
| Popularity | 324 | 114 | 106 |
| Dimensions | 1197 x 627 | 1170 x 600 | 1197 x 627 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 32 | 1 | 3 |
| Countries | Spain,Argentina,Colombia,Venezuela,Paraguay,Cuba,Mexico,Peru,Panama,Chile | Cuba,Chile,Mexico,Spain,Paraguay,Venezuela,Peru,Panama,Colombia,Argentina | Argentina,Colombia,Chile,Cuba,Panama,Venezuela,Peru,Spain,Paraguay,Mexico |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for 24 Horas in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free 24 Horas’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 24 Horas, you can click the app name below to view related reports.