36氪 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 36氪’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 36氪.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 36氪

App Name : 36氪

Logo

36氪-SocialPeta

OS : Android

Network : 腾讯社交广告(广点通),小米浏览器,头条穿山甲

Developer : 北京多氪信息技术有限公司

Publisher : 扎堆小说,豆果美食-最贴心菜谱大全、健康顾问、减肥食谱、下厨房必备,暴风影音视频播放器,最美锁屏,安卓壁纸-含动态壁纸,学车不,中文书城

Total creative ads during the time period : 123

Duration : 1,359

Popularity : 825

2. 36氪’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 36氪 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 36氪 in the recent period. As of 2020-09-02, among the 36氪‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, 36氪’s the proportion of networks impressions are placed like this:

今日头条’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-02, 36氪‘s network with the most ads is 今日头条 and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of 36氪

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 36氪. We can see some advertising trends.

Top 1 Ad Creative of 36氪

Ad Details :

Headline :每周听各行业内大咖聊商业

Text :每周听各行业内大咖聊商业

Top 2 Ad Creative of 36氪

Ad Details :

Headline :每周听各行业内大咖聊商业

Text :每周听各行业内大咖聊商业

Top 3 Ad Creative of 36氪

Ad Details :

Headline :每周听各行业内大咖聊商业

Text :每周听各行业内大咖聊商业

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 18 12 12
Popularity 96 77 76
Dimensions 1000 x 500 1000 x 500 1000 x 500
Creative Type Image Image Image
Network 小米浏览器 小米浏览器 小米浏览器
Related Ads 1 1 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 36氪 in recent advertising is 小米浏览器, and the main creative type is Image.

In conclusion: The above is a free 36氪’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 36氪, you can click the app name below to view related reports.