ABC 57 News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ABC 57 News’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ABC 57 News.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ABC 57 News
App Name : ABC 57 News
OS : iOS
Network : Facebook,Instagram
Developer : Weigel Broadcasting Co.
Total creative ads during the time period : 11
Duration : 553
Popularity : 5,121
2. ABC 57 News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ABC 57 News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ABC 57 News in the recent period. As of 2020-08-25, among the ABC 57 News‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-25, ABC 57 News’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 50.0%,
Instagram’s proportion is 50.0%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-25, ABC 57 News‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of ABC 57 News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ABC 57 News. We can see some advertising trends.
Top 1 Ad Creative of ABC 57 News
Ad Details ：
Headline ：Bodycam video of Warsaw Police Chief incident released
Text ：WARSAW, Ind. -- Video showing the aftermath of the Warsaw Police Chief's confrontation with an elderly couple on the evening of January 25th, has been released to ABC57 News.ABC57 submitted a Freedom o
Top 2 Ad Creative of ABC 57 News
Ad Details ：
Headline ：Payroll tax fraud believed to be spreading throughout Indiana's construction industry
Text ：SOUTH BEND, Ind. -- The construction industry across Indiana is facing something many contractors call a growing problem -- payroll tax fraud. Some contractors are believed to be misclassifying workers,
Top 3 Ad Creative of ABC 57 News
Ad Details ：
Headline ：Free transit rides to be offered on Election Day in Elkhart and Goshen
Text ：The Interurban Trolley of the Cities of Elkhart and Goshen will offer their services for free on Election Day — Tuesday, November 5.
Basic Info of Top 3 Ad Creative
|Dimensions||980 x 551||977 x 572||880 x 495|
|Countries||Canada,Australia,United States,United Kingdom||Canada,United Kingdom,United States,Australia||United Kingdom,Australia,United States,Canada|
Through the above analysis, we can see that the most effective channel for ABC 57 News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ABC 57 News’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ABC 57 News, you can click the app name below to view related reports.